This guide on how to present logo to client suggests starting with contextual mockups to demonstrate how the logo adapts to real-world applications like business cards, websites, or signage. This helps clients visualize its versatility. Next, weave storytelling into your presentation by linking design elements to the client’s brand values—for example, explaining how minimalism reflects their commitment to sustainability. Finally, structure feedback by asking targeted questions like, “Does this align with your brand voice?” to avoid vague critiques. Clay’s free templates simplify this process, keeping the focus on visuals and narrative over technical jargon.